Art Director / Publication Design

Overview

Bonnier Publishing was a niche travel and sports-focused magazine publisher.

Challenge

Develop innovative and compelling design to solidify water sports titles as top in market to increase readership and advertising.

Goal

Created boundary-pushing design with typography, layout and color for fledgling WakeBoarding Magazine innovating sequence-image merger techniques. Introduced bold styling to Boating Life Magazine and guided freelance photographers to experiment with unique angles, lighting and composition.

Results

WakeBoarding Magazine more than tripled readership in 3 years, gained a dozen sought-after advertisers with California Surf/Skate/Snow brands, developed franchise editions in Japan and became most-profitable title at Bonnier. Boating Life Magazine increased subscribers by 43% in first two years.

Client

Bonnier

Industry

Magazine Publishing

Deliverables

Publications
Advertising
Media Kits
Advertorials

Role

Art Direction
Logo Design
Freelance Manager
Photo Editor
Editor

KPI

WakeBoarding Magazine reached top of market and Bonnier's most-profitable title. Boating Life increased subscribers by 43% in first two years.