Branding /
Art Direction / Photography

Overview

Kincaid, a mid-priced solid wood furniture company, released their most ambitious collection crafted from premium solid American Walnut.

Challenge

Create imagery, catalog and social media assets to support this very high price-point furniture introduction.

Goal

Developed "simply beautiful" promo ahead of trade show event, directed studio photography to showcase grain and color of solid walnut as a luxury lumber. Created matching vertical video and audio for social media marketing.

Results

Within 6 months of product release, the Kincaid Monogram collection recorded record sales for a new collection surpassing all 15 product groups in the lineup to reach the number 1 position.

Client

Kincaid

Industry

Furniture

Deliverables

Photography
Social Media Assets
Video
Branding

Role

Art Direction
Publication Design
Video Editing
Motion Design

KPI

Monogram collection became best-selling collection at retail